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Fashion designers can work in a number of ways. Fashion designers may work full-time for one fashion company, known as in-house designers, which owns the designs. They may work alone or as part of a team. Freelance designers works for themselves, and sell their designs to fashion houses, directly to shops, or to clothing manufacturers.
The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed.Fashion is the style and custom prevalent at a given time. In its most common usage however, "fashion" describes the popular clothing style. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. Fashion designers create and produce clothing articles.
The terms "fashionable" and "unfashionable" were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. However, more so in the modern era items termed 'not so current' may indeed fit into the term 'Retro.'
Retro fashion allows rule shifts, such as 'old is suddenly new,' thus fashionable. The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beautyand style[citation needed]. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term "fashion" is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism.
There exist a number of cities recognized as global fashion centers or fashion capitals. Fashion Weeks are held in these cities where designers exhibit their new clothing collections to audiences.
imageThe main five cities are Tokyo, London, Paris, Milan and New York - these five are renowned for their major influence on global fashion and are headquarters to the greatest fashion companies. Other cities, including Mumbai, Los Angeles, Seoul, Berlin, Rome,Osaka, Toronto, Hong Kong, Dubai, São Paulo, Sydney, Moscow,Madrid and Shanghai also hold fashion weeks and are better recognized every year.
Of these fields, costume especially has become so linked in the public eye with the term "fashion" that the more general term "costume" has mostly been relegated to only mean fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. This linguistic switch is due to the so-called fashion plates which were produced during the Industrial Revolution, showing novel ways to use new textiles. For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume and fabrics. The remainder of this article deals with clothing fashions in the Western world

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